How Much Downtime is Acceptable?

25 Apr 2018

**UPDATE 31 Oct 2019** This post has proved popular and is even more relevant today than when it was originally written. If you want to keep track of your website's downtime, check out our website monitoring service - the free plan includes downtime monitoring for up to 60 websites, 24/7/365.

Downtime occurs. It's an unfortunate fact of online life. No website is able to provide 100% uptime - even tech giants like Google suffer downtime, albeit very occasionally.

So, some amount of downtime is inevitable, but how much is acceptable?

This question is obviously subjective - downtime that's acceptable for one person may be intolerable for another. Therefore, we undertook a little research...

apollo reliability quote

The Survey

We ran polls across 14 different Google+ communities, asking the question "What's the minimum level of acceptable uptime for a website?"

The options for answering were: 99%, 99.9%, 99.99%, 99.999% and 'other'.

A big thanks to everyone who took the time to respond!

A community was selected for the poll if it was active, responsive, welcoming and if the topic of website uptime was considered relevant to the community.

website offline quote

Overall Results

Here are the combined results from all communities that were polled:

Total Votes:












acceptable uptime results

Average Result

We can see that, although the most popular result was 99.999% there was no 'runaway winner'. Therefore, we calculated an average result that would take all votes into consideration.

Note that simply taking the mean of all the results would have led to an average that was skewed towards the lowest option of 99%. To avoid this we calculated a meaningful average that allocated all votes an equal weight - you can see the method used at the end of the article.

Here is the average result as a percentage and as actual downtime:








4min 50sec


21min 2sec


4hr 12min

acceptable uptime results

Top Comments

"For e-commerce 5 nines for sure, but for a personal blog 99% would be acceptable."

"How many nines can you afford?"

"How much does it cost if the site is down?"

"99.999% (or even more) is pretty doable as long as you have the right architecture. I highly recommend reading the book 'Site Reliability Engineering: How Google Runs Production Systems'"

"Fun fact, the Apollo space program had 99.9% reliability as a goal while airlines today achieve 99.99999% reliability"

"It depends on when the downtime happens"

"It's not about what is acceptable, it's about 'what-it-is'"

"If a site goes offline on the web and no one is around to see it, does it make a 503?"

Results By Community

Here are the results broken down by community... or to go straight to the conclusions click here.

From the communities with more than 20 responses, 'Cloud Computing' had the highest result (99.977% average acceptable uptime) and 'Web Design' had the lowest result (99.898% average acceptable uptime):


Number of Votes:


Acceptable Uptime:


programming acceptable uptime results

Computer Programmers

Number of Votes:


Acceptable Uptime:


 computer programmers acceptable uptime results

PHP Programmers

Number of Votes:


Acceptable Uptime:


PHP programmers acceptable uptime results

Web Development

Number of Votes:


Acceptable Uptime:


web development acceptable uptime results

Computer Science

Number of Votes:


Acceptable Uptime:


computer science acceptable uptime results

Cloud Computing

Number of Votes:


Acceptable Uptime:


cloud computing acceptable uptime results

Web Design

Number of Votes:


Acceptable Uptime:


web design acceptable uptime results

Web Performance

Number of Votes:


Acceptable Uptime:


web performance acceptable uptime results

Web Designers

Number of Votes:


Acceptable Uptime:


web designers acceptable uptime results


Number of Votes:


Acceptable Uptime:


web performance acceptable uptime results

Enterpreneurs, Self-Employed & Small Business

Number of Votes:


Acceptable Uptime:


enterpreneurs business acceptable uptime results

Internet Marketing

Number of Votes:


Acceptable Uptime:


internet marketing acceptable uptime results

Enterpreneurs/Self-Employed Community

Number of Votes:


Acceptable Uptime:


enterpreneurs self employed acceptable uptime results

Blog Community

Number of Votes:


Acceptable Uptime:


blog community acceptable uptime results


Uptime of 99.95% was the average result from the survey and this seems like a reasonable value, allowing just over 4 hours of downtime per year.

However, not all websites are the same. Busy sites for businesses will require higher availability while 99% uptime is acceptable for casual sites with few visitors.

Not All Downtime Is The Same

Two hours of downtime at 4am on a Sunday may affect fewer users than 5 minutes of downtime on a Tuesday afternoon. So, if downtime is inevitable, say for essential maintenance, it makes sense to schedule it during off-peak hours.

Accurate Monitoring

Setting an uptime goal is one thing but making sure you achieve it is another. You should monitor your site and check the uptime stats regularly. Our free accounts have 3-minute checks and uptime stats to 1 decimal place and our pro accounts have checks every minute and uptime stats to 3 decimal places.

When To Be Alerted

Consider your acceptable uptime when setting custom alert times. For a website that requires 99.99% uptime or more you will probably want to be alerted the instant the site goes down, but for a website that requires 99% uptime you could schedule alerts to be sent when the site has been down for 10 minutes.

Appendix - The Meaningful Average

To avoid an average that was skewed towards the lowest option of 99% each option was allocated a weighted value on a linear scale. 99% was given a value of x, 99.9% a value of 2x, 99.99% a value of 3x and 99.999% a value of 4x.

A curve was then plotted of the weighted value against the percentage uptime.

The mean weighted value was calculated by multiplying the number of votes for each option by their weighted value, adding the products together and dividing the total by the total number of votes.

The mean weighted value was then applied to the curve and the corresponding percentage uptime was found.

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